New Resident Marketing
A targeted-marketing platform that helps campaigns and businesses reach new homeowners, new businesses, and foreclosures — letting users pinpoint any demographic from a pool of 30M+ Illinois public records to build a customized leads list.
Overview
This platform focuses on targeted, new-resident and political marketing. It helps businesses and campaigns reach new homeowners, new businesses, and foreclosures through precisely targeted outreach — letting users pinpoint any demographic from a pool of over 30 million Illinois public records to create a customized leads list.
What it does
The site packages public-records data into actionable marketing segments. Instead of raw records, customers get curated, targetable audiences — new movers, newly-formed businesses, and properties in foreclosure — ready to power direct mail and outreach campaigns.
Why it works
New-mover and new-business data is some of the highest-intent marketing data available, and this platform makes it easy to request. The messaging is sharp and benefit-led, and the product workflow turns a specialized data asset into a clear, saleable marketing service.
Results
What we delivered
- Reach new homeowners, new businesses, and foreclosures through targeted lists
- Pinpoint any demographic from a pool of 30M+ Illinois public records
- Build customized leads lists for political and new-resident marketing
- Real-estate transaction and new-mover data products
- Quote and product-inquiry workflow
- Education and news content for marketers