---
title: "New Resident & Political Marketing — Targeted Leads Platform"
description: "A targeted-marketing platform to reach new homeowners, new businesses, and foreclosures, building customized leads lists from a pool of 30M+ Illinois public records."
canonical_url: "https://mercurystk.com/completed-work/new-resident-political-marketing"
last_updated: "2026-06-29T04:31:10.380Z"
---

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## Overview

This platform focuses on **targeted, new-resident and political marketing**. It
helps businesses and campaigns **reach new homeowners, new businesses, and
foreclosures** through precisely targeted outreach — letting users **pinpoint any
demographic** from a pool of **over 30 million Illinois public records** to create
a customized leads list.

## What it does

The site packages public-records data into actionable marketing segments. Instead
of raw records, customers get curated, targetable audiences — new movers,
newly-formed businesses, and properties in foreclosure — ready to power direct mail
and outreach campaigns.

## Why it works

New-mover and new-business data is some of the highest-intent marketing data
available, and this platform makes it easy to request. The messaging is sharp and
benefit-led, and the product workflow turns a specialized data asset into a clear,
saleable marketing service.

## Results