[{"data":1,"prerenderedAt":269},["ShallowReactive",2],{"post-\u002Fblog\u002Faws-vs-azure-vs-google-cloud-small-business":3,"post-related-\u002Fblog\u002Faws-vs-azure-vs-google-cloud-small-business":163},{"id":4,"title":5,"author":6,"body":7,"date":149,"description":150,"extension":151,"meta":152,"navigation":153,"ogDescription":154,"ogTitle":154,"path":155,"readingTime":156,"relatedService":128,"seo":157,"stem":158,"tags":159,"__hash__":162},"blog\u002Fblog\u002Faws-vs-azure-vs-google-cloud-small-business.md","AWS vs Azure vs Google Cloud for Small Business Applications","Mercury STK",{"type":8,"value":9,"toc":135},"minimark",[10,14,23,28,50,54,59,62,66,69,73,80,84,87,91,112,115,119,122],[11,12],"article-hero",{":breadcrumbs":13},"[{\"label\":\"Home\",\"to\":\"\u002F\"},{\"label\":\"Blog\",\"to\":\"\u002Fblog\"},{\"label\":\"AWS vs Azure vs GCP\"}]",[15,16,17,18,22],"p",{},"For most small and mid-sized business applications, ",[19,20,21],"strong",{},"all three major clouds will\ndo the job well",". The right choice is less about raw capability and more about\nyour stack, your team, and your existing relationships. Here's how to decide\nwithout analysis paralysis.",[24,25,27],"h2",{"id":26},"the-short-version","The short version",[29,30,31,38,44],"ul",{},[32,33,34,37],"li",{},[19,35,36],{},"AWS"," — the broadest set of services and the largest ecosystem. A safe default\nfor custom apps, with deep options as you grow.",[32,39,40,43],{},[19,41,42],{},"Azure"," — the natural fit if you're a Microsoft-centric organization (Microsoft\n365, Active Directory, .NET, existing enterprise agreements).",[32,45,46,49],{},[19,47,48],{},"Google Cloud"," — strong for data, analytics, and machine learning workloads,\nwith a clean developer experience.",[24,51,53],{"id":52},"what-actually-matters-for-an-smb","What actually matters for an SMB",[55,56,58],"h3",{"id":57},"_1-your-existing-stack-and-contracts","1. Your existing stack and contracts",[15,60,61],{},"If you already run Microsoft 365 and have an enterprise agreement, Azure often\nreduces friction and cost. If your team lives in open-source tooling, AWS or GCP\nmay feel more natural.",[55,63,65],{"id":64},"_2-your-teams-experience","2. Your team's experience",[15,67,68],{},"The cloud your engineers already know is usually the cheapest to operate, because\nfewer mistakes and faster delivery beat marginal feature differences.",[55,70,72],{"id":71},"_3-cost-predictability","3. Cost predictability",[15,74,75,76,79],{},"All three can get expensive if left unmanaged. What controls your bill is ",[19,77,78],{},"good\narchitecture and cost discipline"," — right-sizing, autoscaling, storage tiering —\nfar more than the provider you pick.",[55,81,83],{"id":82},"_4-the-specific-services-you-need","4. The specific services you need",[15,85,86],{},"If a workload leans heavily on a provider's specialty (e.g., GCP's data\u002FML tools),\nthat can tip the decision. For a typical web app + database + background jobs, all\nthree are equivalent.",[24,88,90],{"id":89},"how-wed-choose-for-a-typical-smb-app","How we'd choose for a typical SMB app",[92,93,94,100,106],"ol",{},[32,95,96,97,99],{},"Already Microsoft-centric? → ",[19,98,42],{},".",[32,101,102,103,105],{},"Data\u002FML-heavy product? → ",[19,104,48],{}," is worth a serious look.",[32,107,108,109,111],{},"Everything else \u002F want maximum flexibility? → ",[19,110,36],{}," as a safe default.",[15,113,114],{},"Then we focus energy where it actually moves the needle: clean architecture, CI\u002FCD,\nmonitoring, and cost optimization.",[24,116,118],{"id":117},"the-bottom-line","The bottom line",[15,120,121],{},"Don't agonize over the logo. Pick based on your stack and team, then invest in\ndoing the fundamentals well. That's what keeps your app reliable and your bill\nunder control.",[15,123,124,125,130,131,99],{},"Learn more about our ",[126,127,129],"a",{"href":128},"\u002Fservices\u002Fcloud-devops-consulting","cloud & DevOps consulting",",\nor ",[126,132,134],{"href":133},"\u002Fcontact","book a consultation",{"title":136,"searchDepth":137,"depth":137,"links":138},"",3,[139,141,147,148],{"id":26,"depth":140,"text":27},2,{"id":52,"depth":140,"text":53,"children":142},[143,144,145,146],{"id":57,"depth":137,"text":58},{"id":64,"depth":137,"text":65},{"id":71,"depth":137,"text":72},{"id":82,"depth":137,"text":83},{"id":89,"depth":140,"text":90},{"id":117,"depth":140,"text":118},"2026-06-10","A practical comparison of AWS, Azure, and Google Cloud for small and mid-sized business apps in 2026 — cost, strengths, and how to choose without overthinking it.","md",{},true,null,"\u002Fblog\u002Faws-vs-azure-vs-google-cloud-small-business","8 min read",{"title":5,"description":150},"blog\u002Faws-vs-azure-vs-google-cloud-small-business",[160,36,42,161],"Cloud","GCP","B2YtrGTtSP8kUQmQyNQVcGw4CyklFFMNxn2UUoBDEus",{"id":164,"title":165,"body":166,"deliverables":224,"description":231,"extension":151,"faqs":232,"forWho":245,"icon":250,"meta":251,"name":252,"navigation":153,"ogDescription":154,"ogTitle":154,"order":253,"path":128,"seo":254,"stem":255,"tagline":256,"tech":257,"useCases":262,"__hash__":268},"services\u002Fservices\u002Fcloud-devops-consulting.md","Cloud Deployment & DevOps Consulting (AWS, Azure, GCP)",{"type":8,"value":167,"toc":216},[168,173,177,184,188,191,195,198,202,205,209,212],[169,170],"page-hero",{":breadcrumbs":171,"eyebrow":172},"[{\"label\":\"Home\",\"to\":\"\u002F\"},{\"label\":\"Services\",\"to\":\"\u002Fservices\"},{\"label\":\"Cloud & DevOps\"}]","Cloud & DevOps Consulting",[24,174,176],{"id":175},"ship-reliably-scale-safely-spend-less","Ship reliably, scale safely, spend less",[15,178,179,180,183],{},"A great app still needs a solid foundation. We handle ",[19,181,182],{},"cloud deployment and\nDevOps"," on AWS, Azure, and Google Cloud — from CI\u002FCD and containers to\nmonitoring, security, and cost control — so releases are routine and your\ninfrastructure stays reliable.",[24,185,187],{"id":186},"who-this-is-for","Who this is for",[15,189,190],{},"Teams with an app that needs a dependable home, a cloud bill that needs taming, or\nsecurity and monitoring that need to be done right.",[24,192,194],{"id":193},"what-we-build","What we build",[15,196,197],{},"The full operational backbone: deployment, pipelines, observability, security, and\ncost optimization — documented so your team stays in control.",[24,199,201],{"id":200},"example-use-cases","Example use cases",[15,203,204],{},"Cloud migrations, CI\u002FCD setup, monitoring, and cost reduction are the most common\nengagements.",[24,206,208],{"id":207},"how-we-work","How we work",[15,210,211],{},"Assessment → architecture → infrastructure as code → CI\u002FCD → monitoring &\nsecurity → cost optimization → handover and documentation.",[24,213,215],{"id":214},"frequently-asked-questions","Frequently asked questions",{"title":136,"searchDepth":137,"depth":137,"links":217},[218,219,220,221,222,223],{"id":175,"depth":140,"text":176},{"id":186,"depth":140,"text":187},{"id":193,"depth":140,"text":194},{"id":200,"depth":140,"text":201},{"id":207,"depth":140,"text":208},{"id":214,"depth":140,"text":215},[225,226,227,228,229,230],"Cloud architecture and deployment on AWS, Azure, or GCP","CI\u002FCD pipelines for safe, repeatable releases","Containers (Docker) and serverless setups","Monitoring, logging, and alerting","Security hardening and best-practice IAM","Cost optimization and right-sizing","Reliable cloud deployment, CI\u002FCD, containers, serverless, monitoring, security hardening, and cost optimization on AWS, Azure, and Google Cloud.",[233,236,239,242],{"q":234,"a":235},"Which cloud should we use — AWS, Azure, or GCP?","It depends on your stack, team, and existing contracts. AWS has the broadest services, Azure fits Microsoft-centric orgs, and GCP is strong for data and ML. We'll recommend based on your real needs, not a preference.",{"q":237,"a":238},"Can you help lower our cloud bill?","Yes. Cost optimization — right-sizing, autoscaling, storage tiering, and removing waste — is one of the most common and highest-ROI engagements we do.",{"q":240,"a":241},"Do you set up CI\u002FCD and infrastructure as code?","Yes. We build CI\u002FCD pipelines and manage infrastructure as code (Terraform) so deployments are repeatable, reviewable, and reversible.",{"q":243,"a":244},"Can you work with our existing app and team?","Absolutely. We frequently come in to deploy, stabilize, or optimize an app another team built, and we document everything so your team stays in control.",[246,247,248,249],"Teams with an app that needs reliable, repeatable deployment","Companies facing rising or unpredictable cloud bills","Businesses that need security hardening and monitoring","Founders without in-house DevOps expertise","cloud",{},"Cloud & DevOps",5,{"title":165,"description":231},"services\u002Fcloud-devops-consulting","Deploy, scale, secure, and optimize your apps on AWS, Azure, and Google Cloud.",[258,42,48,259,260,261],"AWS (Lambda, ECS, S3, CloudFront, DynamoDB)","Docker \u002F Kubernetes","Terraform \u002F IaC","GitHub Actions \u002F GitLab CI",[263,264,265,266,267],"Migrate an app to the cloud or between providers","Set up CI\u002FCD so deploys stop being scary","Add monitoring and alerting for production reliability","Reduce a cloud bill that's grown out of control","Harden security and access controls","wCy98ihxTPGnWKdX697s7LAWh_nFdTDNUyKNsysRSio",1782707469527]